Fill in your details below and one of our friendly consultants will call you back as soon as possible.
  • This field is for validation purposes and should be left unchanged.

Follow us on Twitter

  • RT  @TyronneNel :  @zamarcashton   @jayshnaidoo   @DineoTsamela   @gradidgec  You’re too kind Sir. #Accounting #SMEtaxation & #Mentoring via  @Phezulu … 3 days ago
  • “Can my business survive my death?” None of us are immortal! Here are a few tips that may help your #SmallBusiness… https://t.co/E0iOmLwoCl 3 days ago
  • Need to #FindanAccountant in Randburg? Laurie has been a member of Phezulu since 2012. To find out more visit… https://t.co/LJ0HkM0LC4 7 days ago
  • Invest in a CORPORATE COMMUNITY in the heart of MAURITIUS and be eligible for an INVESTORS PERMIT to work and live… https://t.co/Gn4KpESySR 7 days ago
  • ✅REMINDER – PAYE submission is due TODAY!✅ Be sure to pay over PAYE to SARS by the 7th to avoid penalties. Talk to… https://t.co/WAM8CFs2Yd 7 days ago
  • RT  @TyronneNel : #SME Advice - Dear entrepreneur, at this time of year you have two choices, (1) slow down and relax like the main stream or… 7 days ago
  • INVEST in a CORPORATE COMMUNITY in the heart of MAURITIUS BSP TOWERS consists of a portion of freehold land togethe… https://t.co/6VwRiSwo9Z 1 week ago
  • RT  @TyronneNel : #SME Advice - Dear entrepreneur, the best gift you can give yourself is a clear mind! Focus on only two or three major act… 1 week ago
  • RT  @Phezulu_Group : Need an accounting firm in JHB East? Phezulu VBO has a franchise located in Alberton, where Hennie Venter is available… 1 week ago
  • RT  @TyronneNel : #SME Advice - Dear entrepreneur, when you’re complaining that it’s taking too long to become a success, just remember: You… 2 weeks ago
  • Need an accounting firm in JHB East? Phezulu VBO has a franchise located in Alberton, where Hennie Venter is avai… https://t.co/LxHOWXafZJ 2 weeks ago
  • RT  @TyronneNel : #SME Advice - Dear entrepreneur, don’t delay the hard choices! Your success is determined by the hard choices you either m… 2 weeks ago
  • RT  @TyronneNel : #SME Advice - Dear entrepreneur, your banker is not your friend! They have a job to protect your savings, so don’t get ups… 2 weeks ago
  • RT  @TyronneNel : #SME Advice - Dear entrepreneur, businesses might come and go, but entrepreneurs are forever! Today’s failure is tomorrow’… 2 weeks ago
  • RT  @TyronneNel : #SME Advice - Dear entrepreneur, if you’re worried about the small business ecosystem - ask yourself: “What are you doing… 3 weeks ago
  • ✅REMINDER✅ MANUAL Submissions for VAT is due TODAY! ELECTRONIC Submissions for VAT is due by the 30th of November!… https://t.co/oMtrEwXSyj 3 weeks ago
  • RT  @RocketsLife : AfroCoustic Thursdays at  @RocketsLife . Weekly lineups of incredible SA talent, in support of  @savingthewild_  #rocketsli… 3 weeks ago
  • What an awesome achievement Guys, honoured to have played a small part https://t.co/VpPfli08BA 3 weeks ago
  • RT  @ThinkroomTalk : Thanks to all who helped make #GEW2018 fun and a great success! We publish our research on findings of #21daybusinesscha… 3 weeks ago
  • Grab these Business and Personal Checklists to ensure you don’t forget anything before closing up shop for the holi… https://t.co/dJiNd2Nt2a 3 weeks ago

Subscribe to our mailing list

* indicates required
 In News

Marketing your small business- how to decide on your corporate identitySo you have just come up with a groundbreaking, earth shattering, and eye catching business idea. You have tried it, tested it and got the nod of approval from your friends, family, pets and business partner, now all you have to do it sell it ☺

It has been said that with the age of technology we live in a world where the customer has made 90% of their purchasing decisions by the time they make contact with you, so now, more than ever, it is crucially important to ensure that your brand is conveying the right message.

Whether you are selling a service, such as accounting, or a product, such as Banting bread, step one is to decide on your company’s look and feel. A brand identity boils down to one factor- how do people FEEL when they look at your company branding? Do they feel happy, sad, empowered, sophisticated or even hungry?

Many psychological studies have shown that colours evoke an intense emotional response from people this, in turn, influences individuals purchasing decisions. For example a strong use of colour, such as the black and white of the Sharks Rugby uniform creates a masculine sense of power, it makes onlookers feel like they are dealing with a force to be reckoned with; this would typically attract an energetic, male audience. However, a brand like Forever New focuses on a soft neutral pallet, which creates a warm, inviting, feminine feel. Now imagine the Sharks branding attempting to sell pretty dresses to young females? LOL!

So how do you as an entrepreneur decide on the feeling you want to give to your customer experience?

Firstly, look at your target market. How old are they? What gender are they? What income bracket do they fall in? What areas do they live in? What to they do for work & what do they do for fun? And MOST importantly- what does your customer want from YOU?

Once you have researched your client base take a look at this awesome little colour chart below- how does your target market fit into this and how can you incorporate these colours to create the ambience you need for your business?

Tip- Sticking to simple clean lines and solid colours will avoid complications when you want to print your branding.

color-emotion-guidePheZuluBusinessManagment-Branding-SME

Ensuring that you have the correct colours and sentiments within your brand identity will help set the tone to and get your ground breaking, earth shattering, eye catching business idea off the ground ☺

PheZulu is your “one stop SME shop”, assisting with everything from Accounting, Business Management, BEE, Consulting, Company Registration to Payroll and Mentoring.

For more information please visit our website www.phezulu.net or give us a call on 087 945 0449

Bridget Nel

Recommended Posts

Leave a Comment

Start typing and press Enter to search

Creditors, what can you do when your small business cannot pay on timeBusiness vs Family. Do we need to choose?