Fill in your details below and one of our friendly consultants will call you back as soon as possible.
  • This field is for validation purposes and should be left unchanged.

Follow us on Twitter

  • RT  @TyronneNel : #SME Advice - It might be late but just remember success doesn’t keep office hours! 2 hours ago
  • RT  @TyronneNel : #SME Advice - Dear entrepreneur, employ the most skilled employees you can afford! Poorly skilled staff are worse for your… 1 day ago
  • Is your business idea viable⁉️ Is there anything you can do to improve my idea’s chances of success⁉️ ✅✅YES! Find… https://t.co/6cxu1bBdJq 2 days ago
  • Owe money to SARS for inaccurate or non-submissions? SARS has become more "friendly" that will help you come right.… https://t.co/EbTCjUXkor 5 days ago
  • Always at the forefront #innovation https://t.co/OXuRCgl5bB 5 days ago
  • RT  @TyronneNel : #SME Advice - Dear entrepreneur, the quickest way for you to become a big business, is to be a BETTER business! Do your ad… 6 days ago
  • RT  @capetownoffice : Tune in to Mix 93.8 FM at 13h30 today & give a huge shout out to Roland Albertson who'll be taking over! #coworkers #… 7 days ago
  • RT  @ProcessMechanic : Ditch the paperwork & start using an online platform to plan and manage the growth of your business. Sessions cover #… 7 days ago
  • RT  @capetownoffice : The latest The Office ! https://t.co/sq8r8ZPb7A Thanks to  @TyronneNel   @carlo_petersen   @harry_kane1  #coworking #capetown 7 days ago
  • Government needs to create an enabling environment for entrepreneurs by developing policies that GROW businesses, i… https://t.co/HPulS5CXJg 1 week ago
  • RT  @BonganiNtuli : Three weeks from opening my spot in Bryanston, kinda scary cos Im not a social person, but ill get it done nonetheless. 😊… 1 week ago
  • RT  @innovsummit : Monday is the last day to catch your ticket to THE leading innovation & entrepreneurial ecosystem platform! Will we see y… 1 week ago
  • RT  @capetownoffice : My fellow South Africans... I feel we need more discussion on this new reality. Holy shit. #PetrolPrice #PetrolPriceHik… 1 week ago
  • RT  @ProcessMechanic : If you're going to pitch or present & your audience is given the opportunity to ask questions, make sure you listen to… 1 week ago
  • RT  @TyronneNel : #SME Advice - Dear entrepreneur, make time for family and friends, don’t forget, they’re walking this road with you 😉 2 weeks ago
  • RT  @Workshop17za : Workshop17 Firestation in Rosebank will welcome more than 300 members to our space opening in November! Reserve your offi… 2 weeks ago
  • RT  @ProcessMechanic : If you're about to launch an app/web service, make sure you have a strategy to grow an audience that you will direct t… 2 weeks ago
  • RT  @TyronneNel : #SME Advice - Dear entrepreneur, the one characteristic that separates successful from unsuccessful businesses is the unrel… 2 weeks ago
  • RT  @TyronneNel : #SME Advice - The Customer is Not always right.... but it’s probably your fault for making them believe they always are.😉 3 weeks ago
  • RT  @TyronneNel : #SME Advice - Customers might pay for your product/ service, but what they are buying is confidence that it will solve a p… 3 weeks ago

Subscribe to our mailing list

* indicates required
 In News

Marketing your small business- how to decide on your corporate identitySo you have just come up with a groundbreaking, earth shattering, and eye catching business idea. You have tried it, tested it and got the nod of approval from your friends, family, pets and business partner, now all you have to do it sell it ☺

It has been said that with the age of technology we live in a world where the customer has made 90% of their purchasing decisions by the time they make contact with you, so now, more than ever, it is crucially important to ensure that your brand is conveying the right message.

Whether you are selling a service, such as accounting, or a product, such as Banting bread, step one is to decide on your company’s look and feel. A brand identity boils down to one factor- how do people FEEL when they look at your company branding? Do they feel happy, sad, empowered, sophisticated or even hungry?

Many psychological studies have shown that colours evoke an intense emotional response from people this, in turn, influences individuals purchasing decisions. For example a strong use of colour, such as the black and white of the Sharks Rugby uniform creates a masculine sense of power, it makes onlookers feel like they are dealing with a force to be reckoned with; this would typically attract an energetic, male audience. However, a brand like Forever New focuses on a soft neutral pallet, which creates a warm, inviting, feminine feel. Now imagine the Sharks branding attempting to sell pretty dresses to young females? LOL!

So how do you as an entrepreneur decide on the feeling you want to give to your customer experience?

Firstly, look at your target market. How old are they? What gender are they? What income bracket do they fall in? What areas do they live in? What to they do for work & what do they do for fun? And MOST importantly- what does your customer want from YOU?

Once you have researched your client base take a look at this awesome little colour chart below- how does your target market fit into this and how can you incorporate these colours to create the ambience you need for your business?

Tip- Sticking to simple clean lines and solid colours will avoid complications when you want to print your branding.

color-emotion-guidePheZuluBusinessManagment-Branding-SME

Ensuring that you have the correct colours and sentiments within your brand identity will help set the tone to and get your ground breaking, earth shattering, eye catching business idea off the ground ☺

PheZulu is your “one stop SME shop”, assisting with everything from Accounting, Business Management, BEE, Consulting, Company Registration to Payroll and Mentoring.

For more information please visit our website www.phezulu.net or give us a call on 087 945 0449

Bridget Nel

Recommended Posts

Leave a Comment

Start typing and press Enter to search

Creditors, what can you do when your small business cannot pay on timeBusiness vs Family. Do we need to choose?