Fill in your details below and one of our friendly consultants will call you back as soon as possible.
  • This field is for validation purposes and should be left unchanged.

Follow us on Twitter

  • #FridayFun - It's hard work getting back to work. The first two Friday's of the New Year should legally be half day… https://t.co/YMmCQDru3j 11 hours ago
  • Talk to us, we can help. Visit https://t.co/Bmjlgvec8N https://t.co/s5K747DBtd 11 hours ago
  • RT  @Lauren_Eve_DT : The biggest growth in scale up #entrepreneurs in SA has been in #Fintech & #education in 2017. In 2018 we are set to see… 1 day ago
  • #ThursdayThought - The sooner entrepreneurs realise this the better for their sanity 😎 https://t.co/jyGW9LKxC4 2 days ago
  •  @KnowYourYoghurt  What about the 1 Million Dads? Don’t they contribute to healthy choices? 3 days ago
  • #WednesdayWisdom - Keep this in mind every time you meet a potential client and you'll be surprised how many of the… https://t.co/Kw5gxCxQig 3 days ago
  • RT  @RocketsLife : Valentines Day is less than a month away! We have something special on the cards, watch this space, all will be revealed s… 4 days ago
  • #TuesdayTip - The holidays are over, if you want to make a success of 2018 you'd better stop dreaming and start doi… https://t.co/uZvIp8xyyL 4 days ago
  • #MondayMotivation - To the stragglers who only returned to work today - Welcome - Happy New Year! The rest of us ha… https://t.co/5ed2LzY1wq 5 days ago
  • RT  @nderi_j : Either you believe the state exists to serve the individual or the individual exists to serve the state - Ayn Rand 5 days ago
  • RT  @FMFSouthAfrica : Benefits of a free market: Rule of law, property rights, independent judiciary, impartial law enforcement, freedom to t… 1 week ago
  • RT  @Ventureburn : Norwegian accelerator Pangea seeking African startups for Kenya programme https://t.co/FlrDVCbMXG 1 week ago
  • #FridayFun - With next week Monday being the official start of the Working Year - enjoy the last official Friday of… https://t.co/GTzmxISR7A 1 week ago
  • RT  @CatoInstitute : Capitalism and social entrepreneurship play important roles in alleviating global poverty... https://t.co/EwRPRmaH2R htt… 1 week ago
  • RT  @SiMODiSA_SA : Entries for the FNB Business Innovation Awards have been extended to 31st January 2018! Enter now and stand a chance to WI… 1 week ago
  • RT  @TyronneNel : #SME Advice - What everyone knows for certain, is they’re going to die. What most don’t do however is live a… 1 week ago
  • RT  @finfindeasy : Catch Darlene Menzies, CEO of Finfind in conversation with Bruce Whitefield on Thursday 11th January on - The Money Show… 1 week ago
  • RT  @DrBericCroome : #TaxSeason2017 opened 1 July 2017 for individual assessments Efiling for provisional submissions close 31/1/2018 https:… 1 week ago
  • RT  @RocketsLife : #NYE2017 is around the corner, and the only way to launch 2018 is the Rockets way. Get your tickets before it's too late:… 3 weeks ago
  • RT  @ProcessMechanic : #XmasGiftsForEntrepreneurs I make an effort to open doors for others because someone else opened a door for me, introd… 1 month ago
 In News

Marketing your small business- how to decide on your corporate identitySo you have just come up with a groundbreaking, earth shattering, and eye catching business idea. You have tried it, tested it and got the nod of approval from your friends, family, pets and business partner, now all you have to do it sell it ☺

It has been said that with the age of technology we live in a world where the customer has made 90% of their purchasing decisions by the time they make contact with you, so now, more than ever, it is crucially important to ensure that your brand is conveying the right message.

Whether you are selling a service, such as accounting, or a product, such as Banting bread, step one is to decide on your company’s look and feel. A brand identity boils down to one factor- how do people FEEL when they look at your company branding? Do they feel happy, sad, empowered, sophisticated or even hungry?

Many psychological studies have shown that colours evoke an intense emotional response from people this, in turn, influences individuals purchasing decisions. For example a strong use of colour, such as the black and white of the Sharks Rugby uniform creates a masculine sense of power, it makes onlookers feel like they are dealing with a force to be reckoned with; this would typically attract an energetic, male audience. However, a brand like Forever New focuses on a soft neutral pallet, which creates a warm, inviting, feminine feel. Now imagine the Sharks branding attempting to sell pretty dresses to young females? LOL!

So how do you as an entrepreneur decide on the feeling you want to give to your customer experience?

Firstly, look at your target market. How old are they? What gender are they? What income bracket do they fall in? What areas do they live in? What to they do for work & what do they do for fun? And MOST importantly- what does your customer want from YOU?

Once you have researched your client base take a look at this awesome little colour chart below- how does your target market fit into this and how can you incorporate these colours to create the ambience you need for your business?

Tip- Sticking to simple clean lines and solid colours will avoid complications when you want to print your branding.

color-emotion-guidePheZuluBusinessManagment-Branding-SME

Ensuring that you have the correct colours and sentiments within your brand identity will help set the tone to and get your ground breaking, earth shattering, eye catching business idea off the ground ☺

PheZulu is your “one stop SME shop”, assisting with everything from Accounting, Business Management, BEE, Consulting, Company Registration to Payroll and Mentoring.

For more information please visit our website www.phezulu.net or give us a call on 087 945 0449

Bridget Nel

Recommended Posts

Leave a Comment

Start typing and press Enter to search

Creditors, what can you do when your small business cannot pay on timeBusiness vs Family. Do we need to choose?